Go-to-market
Channel contribution
Click a channel to cross-filter the dashboard.
What changed
Building the executive view…
Momentum
Sales trajectory
Monthly invoiced sales versus the equivalent prior-year period.
Portfolio
Category mix
Contribution and direction versus the comparison period.
Price and mix
Brand performance map
Sales value by volume and realized EGP per hectoliter. Bubble size represents sales.
Concentration
Top clients
Ranked within the current cross-filtered view.
Execution
Sales team
Sales, growth, and active client reach by representative.
Deep dive
Filtered sales detail
Top combinations in the selected scope.
| Client | Sales | YoY | Share | Volume HL | Volume YoY | Invoices |
|---|